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Building Quality Backlinks for SEO

It can be considered that link building is the backbone of search engine optimization (SEO) efforts. It is through these backlinks that a website is judged on its relevance and popularity by search engine bots. Thus, it is important to build quality backlinks for SEO. But the question is, how can this be done?

What You Should Know About the Panda Update

For link builders, the change in Google’s algorithm last year, called the Google Panda update, has changed the way websites and links are built. Previously high ranking websites have dropped in their rankings as a result of the recent update. What is exactly is the Panda Update and how does it affect a website’s ranking?

The Advantages of the Google Panda Update

The recent Google Panda algorithm update has caused a lot of negative feedback from website owners. The reason being is that previously high ranked websites have plummeted down in ranking because of the algorithm improvement. However, the Google Panda algorithm update presents advantages in the overall experience of internet users. Why so? Consider three points.